Welcome to the Social Media Lab!

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Social Media Lab:
Becoming a Networked Nonprofit

Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.

Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as blogs, Twitter, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively. Networked Nonprofits are masters at doing low risk, thoughtful experiments. Further, they frame them not as success or failure but as learning.

Social Media Lab is an intimate, laboratory for a nonprofits on their way to becoming Networked Nonprofits. Led by Beth Kanter, Visiting Scholar at the David and Lucile Packard Foundation and author of The Networked Nonprofit, this workshop will help participants begin to transform themselves into Networked Nonprofits and will allow each participating organization to develop a specific experiment to learn how to harness social media firsthand. Cheryl Contee of Fission Strategy, an expert in Social Media, will also serve as co-instructor. Shiree Teng will be facilitating the sessions. These experiments may include using Twitter, Facebook, or a listening scan. The intent is to help each organization master best practices for using these tools and tactics by implementing small, low-risk experiments.

This project is being generously supported by the David and Lucile Packard Foundation