Name: Catherine DeSantis
Twitter: catdesantis
Email: catdesantis@yahoo.com
Experiment: Listening

Questions:

Insights:
4/6/2010 Began reading RSS Feeds. Not getting a lot of related hits. Need to revisit key words and add a couple of new feeds.
Need to add Chesboros AB 2586, Blue Shield
Need to create listening log
Tweet



Will be following our organization, but also issues and bills monitoring


A few Facebook Fan Pages to listen in on:

The Times Standard
http://www.facebook.com/TimesStandard?ref=nf&v=wall
(will want to ask to have their Fan Page Favorites - join all the favorites)
Investigate other county Fan Pages and figure out whether you should join or listen

Twitter/http://twitter.com/eurekaTS


Humboldt Crabs (1550)
http://www.facebook.com/TimesStandard?ref=nf&v=wall#!/pages/Humboldt-Crabs/333197305762?ref=sgm

Arcata Main Street (350)
http://www.facebook.com/TimesStandard?ref=nf&v=wall#!/pages/Arcata-CA/Arcata-Main-Street/356943878599?ref=sgm

(1) Brainstorm key words or organizations that provide ongoing coverage about the issue, particularly if they are summarizing
Be sure to see if they have a Facebook Fan Page that you can get a feed for or check their web site to see if they have RSS on their site.
Key words: Humboldt County Department of Health and Human Services
Children's Health Initiative
Healthy Families Program

(2) Finish putting EGO monitoring feeds in your bloglines (your url, your name)
Key Words: Healthy Kids Humboldt

(3) Start to monitor:
EGO: Positive, Negative, and Neutral
Issue: Healthy Families: State Budget Impacts, Continuation of the Program


Process:
Step 1: Keyword searches on Twitter, Facebook, Social Mention, Google Alerts
Step 2: Add Feed To Reader
Step 3: Carve out an hour a week to monitor and report summary
Rinse and Repeat

Advice:
(1) STREAMLINE! Don't be Joey Chestnut
(2) Read feeds to understand patterns to remove junk and better keyword combos
(3) Use the exclude option in advance search