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Social Media Lab: Crawl, Walk, Run, Fly
Agenda: March 25-26, 2010
(1) Complete this
brief online survey
(2) Review your organization's communications plan and bring a copy
Readings and Videos
March 25, 2010
Coffee and breakfast, informal networking
Welcome, Program Overview, and Warm Up
Packard socialmedia-lab-day 1-module 1
Icebreaker: Your Social Media Experience
What struck you about the video
Principles of Effective Social Media Strategy for Nonprofits
There are a number of emerging principles for effective social media use. We'll take a look at these with some examples from different nonprofits.
Presentation: High level overview of strategy, culture, capacity, and learning.
Social Media Effective Use
Exercise: Group Discussion and Share Pairs
10:45-11:15: Linking Social Strategy Strategy to Communications Objectives
MomsRising Case Study
What SMART objective in your communications plan can be powered by social media?
What is the offline behavior or action you want social media to help drive?
What questions do you have?
Building Your Social Media Strategy Map
11:15-11:45: Identifying the Audience and Understanding Their Social Behavior
Research informs strategy and the key to success. It is essential to understand your audience's social behavior online and make strategy decisions accordingly.
What do you know about how your audience behaves online?
What do you know about what they love?
What do you know about what turns them off?
Do you need to learn more about your audience? If so, what?
Identify Your Audience
Your Online Social Behavior
Pyramid of Engagement by Charlene Li Altimeter Group
Why User Competency Matters in Social Design
by Adrian Chan
Revealing the People Defining Social Networks
Social Media Research Snippets:
Twitter and Status Updating
Mobile Social Networking Usage Soars
11:45-12:15: Social Media Readiness
Adopting social media may require a change in organizational and/or personal work flows. We'll do a series of exercises to better understand how to better manage this change.
What has been the greatest asset that has allowed your organization to be ready/not ready?
What doubt, fears do you have?
What is one thing you will do next in terms of readiness?
Social Media Readiness
Change Management Framework for Social Media
by Beth's Blog
Red Cross Social Media Policy and Case Study
by Beth's Blog
Change Management Issues
Social Media Policy
Social Media Policy Generator
12:15 - 1:00: Lunch
Find something interesting to you…
1:00-2:15: Social Media Game
Packard socialmedia lab-module-6-game
Small Group Exercise: Identify organizations that have a social strategy objective. Work in small groups to help brainstorm their strategy and tool selection.
Objective and Audience Identification Review (5 minutes)
Principles Brainstorm (10 minutes)
Tool Selection (25 minutes)
Report Out (30 minutes)
What questions do you have about the tools?
Card Deck (people, principles, tools)
Instructions for playing the game
Social Media Game
2:30-4:00: Tools Best Practices
This section is to share content on the tools and best practices, practical tactics, and examples of thinking through a small low-risk experiment with how to measure, reflect and adapt. Beth and Cheryl will present the same content back-to-back, so group can split in half decide what content they need. Each half-hour segment will include 15-20 minutes of presentation, with 10-15 minutes for questions.
Packard socialmedia-lab-module 6a-listening
Listening Experiment Tips
Packard socialmedia lab-module 7c-facebook
Facebook Fan Pages
Facebook Fan Page Experiment Tips
Packard socialmedia lab-module7b-twitter-cheryl
Beth/Dan Deck is
Twitter Experiment Tips
4:00-415: Sharing Aha's and Takeaways
What did you hear about using listening, Twitter, or Facebook Fan Pages that was a major Aha!
4:15 – 4:45: Experiment in a Box
A best practice is to implement low risk experiments with social media using metrics to evaluate what is working and not working. Participants will self-select which experiment (Twitter, Facebook, or Listening) they want to work on.
Exercise: Work in share pairs to review worksheet. You don’t have fill in the whole worksheet, but just discuss what you learned today and how it might apply to your experiment.
Worksheet: Twitter Experiment
Worksheet: Listening Experiment
Worksheet: Facebook Fan Page Tips Experiment
Facebook Fan Page Tips
Facebook Experiment Worksheet
The Art of Experimentation and Reflection
by Beth Kanter
4:45 - 5: Quick End of the Day Reflection and Look Ahead To Tomorrow
9:00-9:30 Overnight Thoughts, Reflections
9:30-10:30 Refine Experiments and Share w/Peer Clusters
10:45-11:30 Wiki Site
Geek Out time =shoulder-to-shoulder time
Show the wiki site, how to post their experiments, floating consults
Demo the wiki content
Demo their cubby space
Demo how to post notes from their experiments
Hashtag Q/A during experiments
Next steps, scheduling, adjourn
help on how to format text
Turn off "Getting Started"