Resource Links



Strategic Social Media


Audience Identification, Social Graphics, and Psychological Motivators

Readiness

Social Media Game

Capacity
Social Media Intern Job Description and Recruitment Strategy for Nonprofit
How to Grow Your Social Media Team Without Hiring New People
Social Media Intern Job Description and Recruitment Strategy for Nonprofit
Tips for Giving Social Media Projects to Interns
How To Use Interns for Social Media Projects
Study of staffing for Theatres and orchestras

Experimentation
A Method for Learning from Social Media Pilots

Metrics
7 Tips for Measuring Success of Your Blog by Beth Kanter
Measuring Engagement by Beth Kanter
Measuring the Whole Funnel by Beth Kanter
Facebook Fan Page Metrics by Beth Kanter
Social Media Metrics Wiki by Beth Kanter

Listening
Social Media Listening Wiki by Beth Kanter


Engagement


Influencers
Finding and Engaging Super Stars
How to Find the Best Influencers
New Twitter Tool Helps You Identify Influencers
Twitalyzer and the Art of Retweet

Social Content
Climate Change US Twitter
Planned Parenthood Case Study

Platforms for Self Organizing/Movement Building
March of Dimes: March for Maddie
How LiveStrong Uses Social Media To Animate Its Community

Facebook Fan Pages
10 Tips for Effective Fan Pages by Beth Kanter
Facebook Primer by Geoff Livingston
Facebook Resources from Beth's Blog
Facebook Fan Page: Step by Step Guide


Twitter
Twitter and Status Updating Pew Research
Generating Buzz With Twitter WeAreMedia
Social Media Buzz Tools WeAreMedia
Strategic Social Media Buzz WeAreMedia
Getting Started With Twitter Beth Kanter
Twitter Profiles: Organizational vs Individual by Beth Kanter
What Tweets Get Retweeted Most Often? by Beth Kanter
Twitter Primer and Resources by Beth Kanter
Organizing Successful Tweet Ups

Mobile and Location-Based Marketing
Nonprofits Should Consider Text Fundraising With Eyes Wide Open by Beth Kanter
Delivering Social Content on an Iphone? You Need A Marketing Plan by Beth Kanter
Nonprofits: Time To Get Mobile by Allyson Kapin
Are Mobile Activists Ready To Share Their Numbers? by Allyson Kapin
9 Killer Tips for Location-Based Marketing
More links and resources here.

RSS Readers
Introductory 3.5 MInute Video: RSS in Plain English
watch this first
Feed Me: A gentle introduction to Internet feeds - a good tutorial from Palinet, a library cooperative
RSS Tutorial in Flickr
Using RSS Effectively for Research
23 Steps: Make Life Simple With RSS
23 Steps: Finding and Subscribing to Feeds

A few RSS Readers:
Bloglines (10 Steps to Using Bloglines and YouTube Video Showing how to Add Feeds)
Netvibes
Newsgater
GoogleReader

Cultivating Bloggers
Free Range Graphics Studio, Connecting With Bloggers (advice for nonprofits)
Toby Bloomberg, Bloggers Talk To PR Agencies
Blogger Outreach 101 by Kevin Bondelli

Blogging
If you are considering a blog for yourself
Beginners Bloggers Guide by ProBlogger
Advice to Would Be Bloggers

If you are considering a blog for your organization:
What color is your blog? by Beth Kanter, inspired by Nina Simon
Ten Ways Nonprofits Can Use Blogs from Netsquared

Flickr
Nonprofits and Flickr by Beth Kanter

YouTube
The Art of YouTube by Michael Hoffman (notes here)
An Anthropological Introduction to YouTube by Michael Wesch
How Nonprofits Are Using Flip Cameras and Resources by Beth Kanter

LinkedIN
I'm On LinkedIn Now What? by Jesse Alba
Ten Ways To Use LinkedIn by Guy Kawasaki
Write Your LinkedIn Profile for your Future by Chris Brogan